Let’s face it, when we start our own business or we have a business that we run, we need our customers to know about it. That simple. So how do we get our brand awareness to whom we want to see our website and how do we make sure the website we create will help me deliver this?
It’s becoming increasingly important for any business type to have an online website and if we don’t, confidence in our business through a customer lens will go down. There is now an expectation since covid, where it had changed the customer buying cycle into more digital and we need to move quickly to get to our potential customers.
As the title suggests that “I need a website for my business”, whether you are a start-up, or small, medium or large enterprise, being online is a requirement and there are some fantastic tools out there to help you move quickly.
Your customer experience of what you do as a business is through your digital assets which include how a customer is able to transact within your business is mostly done online. So next question is, where and how do I start on my website creation?
I think before you decide to embark on the process of getting on your website online, you need to buy a domain name. The domain name is your address on the world wide web. You can buy a domain from our retail website and prices start at £1 a year. Choosing the right domain name is key, you will be building your website and content, so make sure you choose the right one.
Now you have your domain, you should think about your business and what will work. You may want a short-term solution for now so here are some of the quickest ways to get you online.
As with all website builders, it’s not always great if you want to have your business for a long time because all the contents you build, you do not own. So when you stop your subscription with the provider, the contents will disappear soon from the search engines. So whilst those are short-term solutions, they don’t really help your business in the long term.
Now coming to your website, there are a number of options. A number of our customers like to manage their website contents and there are various of options for that. You can use WordPress, Joomla and other similar content management platforms (CMS) to help manage your website. By developing your website’s front end, you will be able to build a unique experience for your customers and then connect this to a CMS that helps you manage your website. A CMS platform lets you manage the website pages and their contents. It saves time for you as well as your developer to quickly update your website.
You can also use template-driven websites which come with the CMS and let you develop websites that can wow your customers. It also helps you get your website up and running at quite a quick pace, which means, you spend less time on developing the website and concentrate more on your business inbound marketing and getting engaged with your customers.
As your business grows, you will move to a more powerful website build such as bespoke build and highly powerful e-commerce platforms. These could include marketplace websites such as an online store, whereby you will need software developers to design and build a website that would work for you and your business. Tech ICS have extensive experience in helping to develop strong and powerful websites. These would include but are not limited to bespoke programming, allowing you to build a unique platform.
Best website builders for promoting your business online
There are a number of platforms out there you can use and build your website through their template-driven and free hosting. These include Wix, 1&1, GoDaddy, Retail Tech ICS, Squarespace and many more.
A small business is likely to use this to get their business online without wasting valuable time to develop a new site and can have a website up and running in a short span of time.
Most frequently asked questions
We have put together the most asked questions from our customers when they engage us to help with their website build.
How do I create a small business website?
In short, there are a number of steps you should take when thinking about creating a new website. First, choose a domain name and buy this from https://retail.techics.com. Once you have your domain, now look to use a template builder platform which you can find at Retail Tech ICS and something similar. If you’re looking to build your own website, then you will need hosting but those starts at £1.99 a month. Once you have your website created, you simply upload this.
How much does it cost to set up a website for a business?
Prices differ between platforms and depend on template availability. With Retail Tech ICS, our price starts at £6.99 a month which comes with FREE hosting.
What are the 3 types of websites?
You can break down types of websites, one being a website builder, a website that you would create in WordPress and the other being an e-commerce website.
Can I create a website for free by myself?
You can have a free website however most providers will have marketing or promotion adverts running on your website. For your customers, this will not help your brand, as the customer would at least expect you to have and own your website.
What is the best way to get your website SEO friendly and help with the ranking?
A website’s use and its navigation are key elements of your website. So making the right design and layout of your website is important for search engines. We know that most people use their small devices such as mobile to access websites, so this is an important part of having a well-designed website.
You can complete inbound and outbound marketing once you have your website running. This will help you bring domain authority to your website. Domain authority is key to a website because it shows search engines how reliable your website is. It’s not easy to build this, requires complete work on digital marketing and branding.
As you develop relationships online, the use of backlinks is outdated and most search engines like Google do not rank the websites because it is usually not there to serve a purpose.
Now coming to SEO and making search engine friendly, your content must be good and it should not be copied. It must also serve the purpose of a customer accessing your website.
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